Paddy Power

In 2010, Paddy Power, an Irish bookmaking firm, suffered a data breach that exposed 590,954 customer records. The hack resulted in the unauthorized release of sensitive information, including account balances, date of birth (DOB), email addresses, IP addresses, real names, phone numbers, addresses, security questions and answers, usernames, and website activity.

The leaked data was accessible online for an unknown period, allowing anyone to access the sensitive information of Paddy Power customers. The stolen data was attributed to a hacking group known as !V1IK1NG!. It is unclear whether the data was sold on the dark web or used for malicious purposes.

Paddy Power responded to the incident by sending email notifications to affected customers, advising them to change their passwords and security questions. The company also strengthened its security measures to prevent similar breaches in the future. The incident highlights the importance of robust security measures to protect customer data, as well as the need for strict regulations to prevent data breaches.


The hack resulted in significant reputational damage for Paddy Power and raised concerns about the security of online transactions. The incident also highlighted the growing threat of cyber attacks on businesses and organizations, leading to a greater emphasis on data protection and cybersecurity measures.


The Paddy Power data breach serves as a cautionary tale about the importance of protecting customer data and the devastating consequences of a data breach. It underscores the need for businesses to prioritize cybersecurity and invest in robust data protection measures to prevent similar incidents from occurring.